They say a picture is worth a thousand words and we often focus so much on the photos of our home that we put little emphasis on the words that are used in Words are powerful and because the multiple listing service limits the amount of words that can be used in a listing it is important to make them count.

Here are some words and phrases to bring in the buyers:

Create an emotion: Buyers buy on emotion so be sure to tell them what it is like to live in the home. Paint a picture of sitting by the fire or entertaining in the open floor plan.

Use specifics: Don’t just say new or updated. If the kitchen boasts high-end appliances tell the potential buyer the brand name. Describe the shelves and racks in the walk-in closets or the brand name replacement windows.

Highlight location: Is the home blocks away from stores, transportation or can you see the beach from the bedroom window? If so, tell the buyer exactly how close it is to desirable amenities and community resources.

Update the listing: Change up the wording if the house has been on the market for a while. Try highlighting some different features. Don’t forget to remove the comments about the Open House or how the listing “won’t last”.

The words that describe your home can be just as important as the pictures so make sure that you use every character allowed to highlight the features and bring in the buyers.

 

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